social media marketingScott Monty – the global head of social media for Ford -, incheie  articolul It’s Time to Stop Thinking Like Marketers, de pe blogul personal, cu urmatoarele fraze: 

“It’s a difficult market out there, where we’re all competing for attention – and largely attention that’s focused on other life events rather than the competition. There are a variety of ways to think about how to approach this, but effectively, we need to place ourselves in the lives of consumers and think more like them and less like marketers.”

Sigur ca omul asta nu e detinatorul adevarului absolut si ca unii vor contesta viziunea sa, dar cele afirmate mai sus, ca de altfel intreg articolul – de citit! – , demonstreaza ca are o perspectiva corecta cu privire la felul in care se misca lucrurile.

In plus, mi-au mai atras atentia doua raspunsuri pe care le-a oferit la comentariile primite:



Ar fi interesant de stiut in ce masura oamenii de la noi, care lucreaza in social media, impartasesc (sau nu) o astfel de abordare.



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